Fundraisers attract sponsors and encourage them to donate, making these activities essential to your nonprofit organization’s ability to fulfill its mission. Using fundraising software to automate gift processing will boost your organization’s efficiency and make your fundraising campaigns an even bigger success.
How does fundraising software benefit your fundraisers?
Fundraising software shortens the time needed to process donations from your sponsors. It does this by automating repetitive and time-consuming tasks, including error-prone manual data entry. That said, gift processing automation can help your nonprofit raise more money by:
1. Increasing your speed
Many of the steps in conventional paper-based gift processing simply take too much time. With the various methods and channels available for donating money these days, your staff will spend hours encoding data, printing and photocopying documents, and filing records. These steps not only take a lot of time and energy, but they are also prone to errors that could easily become costly if not corrected on time.
PaperSave allows you to capture data straight from paper documents, eliminating the need for manual data entry and letting you finish a task that could have taken minutes within seconds. Extracted data is converted into gift transactions, which you can duplicate as needed, store in a secure and organized database, and send out over electronic communication channels.
2. Keeping you connected to your sponsors
Staying connected is key to finding and keeping repeat donors and long-term sponsors. Fundraising software smoothly integrates and syncs with most customer relationship management (CRM) systems, which allow you to store donor-provided information, such as their name, email address, and contact number. You can use this information to deliver updates on your nonprofit’s activities or reach out to donors during your next fundraising campaigns.
You can store donor information on paper records, of course, but paper documents are prone to damage and loss, putting you at risk of losing contact with important people for good. What’s worse, you’ll have a harder time storing and using your paper records the more of them you accumulate over the years.
3. Improving visibility over essential data
Fundraising automation solutions make it easy to view and analyze donor information, key trends, opportunities, and the outcomes of your solicitation activities. This helps you adjust your approach to maximize the effectiveness of your fundraisers while considering the needs of both your donors and beneficiaries.
Ready access to data helps in creating reports that show your stakeholders how their support is helping your organization’s cause. By demonstrating how their donations contribute to actual social improvements, you foster and strengthen their trust in your organization. It is this trust that will convert them from short-term benefactors into long-term sponsors, so it’s very important to your nonprofit’s success.
4. Showing immediate gratitude to your donors
Never underestimate the value of showing gratitude to your donors and sponsors. Even a small gesture or token of acknowledgement is certain to make your benefactors happy and more likely to provide their support in the future.
After you receive a donation, it’s best to send the donor a thank you note that acknowledges their support and provides details about the donation’s intended purpose. The sooner you do this, the better. In paper-based gift processing, however, this is easier said than done. You’ll need to create many copies of a generic thank you letter, which you will then send via snail mail or courier service. At best, the letter will arrive within a few days; at worst, it won’t arrive at all.
Using data stored in your CRM, you can create an email list of all your donors. After a donation is received and processed, your donor will automatically be sent an acknowledgement letter, usually within 24 to 48 hours. Each letter may even be customized with the recipient’s information, adding a valuable human touch to the gesture.
PaperSave is a powerful gift automation software designed to improve the speed and efficiency of nonprofits, helping them raise more funds and gain the confidence of donors. Learn more by scheduling a free personalized demo today.