What is dark data, and why should it matter to your business?

We live in an age where digital data is the world’s most valuable commodity. We’re generating more data than ever across an increasingly wide range of touchpoints ranging from internet-connected smart devices to online stores. Most business-to-customer interactions are now digitally powered, and each of these interactions generates data.

How on-premises solutions hold your business back

On-premises servers may become more cost-effective after the five-year mark and keep running when the internet isn’t, but that’s about where the advantages of on-premises solutions, which are quickly becoming antiquated, end.

Because budgets are usually made annually, the lower upfront costs of Software-as-a-Service (SaaS) solutions are usually a safer bet when planning yearly budgets — they can be adjusted as businesses and market demands change, for one.